The widely known international family restaurant, with strong local content as its formula for success.
MCDONALD’S
Client
McDonald's
Services
Content
Video
With the social media pages of McDonald's Antwerp and McDonald's Waasland, creativity is given free rein in the form of social media copywriting, photo and videography, animation and graphic design, boosted by advertised campaigns. All to fulfil three objectives: constant growth in awareness and engagement with fun content, luring people to the local restaurants with promotions and giveaways and highlighting the strengths of the different branches.
Featured
We really make a difference with strong local content: relevant and recognisable campaigns create a direct connection with the target audience. That is why we capitalise on events and well-known locations; think of our annual 10 Meals campaign, inspired by the well-known Antwerp running race, the 10 Miles. Or our campaign showcasing Antwerp picnic spots, where we not only highlight the McDelivery options throughout the city, but also give people tips on where they can have a nice picnic. A successful approach that creates a truly loyal fan base.
